August 19, 2010 – 9:59 pm
Everything is better when made from scratch … especially your marketing strategy.
Seems like everybody is offering a “template” for success these days. Templates for social media planning, marketing strategy, even templates for successful blog posts.
But if the key to sustainable business success is a differentiated product or service offering, isn’t templatizing the planning the process [...]
August 17, 2010 – 11:22 am
Depending on what statistics you believe, somewhere between 75% and 90% of U.S. companies severely limit or altogether exclude employee participation on the social web. And while there should certainly be guidelines in place for any employee activity that occurs during company time, we feel the benefits of unleashing “employee power” far outweigh the risks.
Maybe [...]
We’ve had an opportunity to work with a number of non-profit organizations and it’s always energizing to see their enthusiasm for social media. A new study from the University of Massachusetts Dartmouth Center for Marketing Research may show why. Non-profits are adopting the use of social media much more rapidly than their corporate counterparts.
The new [...]
In his excellent piece “What has happened to all the new social networks?” Arthur Monday writes that the rate of rapid social start-ups is probably on the wane:
Despite the insistence of web executives everywhere that rivals online are “only a click away”, you actually have to screw up royally to turn a successful [...]
I was struck by a quote I read yesterday in an interview with William Robb, the social media director of SAP:
You can build social DNA into every employee (and the business itself) yet still require a team of social media specialists who have deep expertise in the discipline — not to mention a [...]
