I was catching up on some reading and had an epiphany about the important role Twitter is playing as a competitive advantage for my company. While looking through an in-depth “special report” on social media marketing in an international journal, I found that I was already aware of 95% of the information in the article.
It [...]
I was struck by a quote I read yesterday in an interview with William Robb, the social media director of SAP:
You can build social DNA into every employee (and the business itself) yet still require a team of social media specialists who have deep expertise in the discipline — not to mention a [...]
The fact that that social web has been in the news a lot the past few weeks is another indicator that it is moving from “fad” to business reality.
Last week the Old Spice tweets and You Tube videos were a business news sensation. The week before that Facebook was on the hot seat for privacy [...]
Much has been discussed about the “personal brand,” and while some may debate what this is worth and how it evolves, I think without question that the way you show up on the Internet can influence your business success … and your company’s!
In fact what I’d like to suggest is that at some point there [...]
I noticed that several celebrated A-List bloggers have recently announced departures from their current companies to new ventures. It’s interesting that these employers have been paying these bloggers to build a community for them for a couple of years — and then they disappear. Who now owns the equity they built through the company [...]
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