We recently read about possible legal trouble when a teacher posted private information about a student on a TV station’s Facebook page. You can watch a video news account of the story here.
Some of the interesting characteristics of this case are:
The school district had no formal social media initiative and probably did not think it [...]
Depending on what statistics you believe, somewhere between 75% and 90% of U.S. companies severely limit or altogether exclude employee participation on the social web. And while there should certainly be guidelines in place for any employee activity that occurs during company time, we feel the benefits of unleashing “employee power” far outweigh the risks.
Maybe [...]
I was catching up on some reading and had an epiphany about the important role Twitter is playing as a competitive advantage for my company. While looking through an in-depth “special report” on social media marketing in an international journal, I found that I was already aware of 95% of the information in the article.
It [...]
I was struck by a quote I read yesterday in an interview with William Robb, the social media director of SAP:
You can build social DNA into every employee (and the business itself) yet still require a team of social media specialists who have deep expertise in the discipline — not to mention a [...]
While the focus of most monitoring and CRM evaluations is “conversation” and “sentiment,” many companies may be overlooking changes in the social platforms themselves that can provide important market information.
Social brings a new element into CRM because now instead of just dealing with sales data and contact information we are dealing with conversations [...]
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